Why of the Buy Consumer Behavior and Fashion Marketing

Name: Why of the Buy Consumer Behavior and Fashion Marketing
Price: 70.31 USD
Availability: InStock
ISBN: 9781609018986

ISBN-10: 1609018982

ISBN-13: 9781609018986

Edition: 2nd 2014

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

List price: $135.00

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Description:

Consumer behavior affects all aspects of the fashion industry, design, production, and merchandising and promotion at all levels, as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students, especially with the new chapter on social media and its role in consumer behavior. Chapter opening vignettes place the…

Book details

List price: $135.00
Edition: 2nd
Copyright year: 2014
Publisher: Bloomsbury Academic & Professional
Publication date: 10/27/2014
Binding: Paperback
Pages: 480
Size: 8.05" wide x 10.00" long x 1.02" tall
Weight: 3.454
Language: English

Patricia M. Rath, International Academy of Design and Technology, Chicago. Stefani Bay Illinois Institute of Art, Chicago. Richard Petrizzi Illinois Institute of Art, Chicago. Penny Gill Writer/Journalist.