Retail Buying From Basics to Fashion
Edition: 4th 2012
List price: $100.00
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Description: This comprehensive book provides students with the skills and savvy needed to become a successful buyer in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities - drawn from real-world merchandising and incorporating current trends - give students the opportunity to apply critical skills as they would in a professional environment.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $100.00
Copyright year: 2012
Publisher: Bloomsbury Academic
Publication date: 7/17/2012
Size: 7.50" wide x 9.25" long x 1.50" tall
Richard Clodfelter is at the University of South Carolina.