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Fashion Entrepreneurship Retail Business Planning

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ISBN-10: 1609011341

ISBN-13: 9781609011345

Edition: 2nd 2012

Authors: Tina M. Sterling, Michele M. Granger

List price: $95.00
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Description:

The second edition of Fashion Entrepreneurship builds on its strong focus on the retail business planfrom helping students develop the business concept, to providing them with knowledge of basic business principles, to assisting them in writing a retail business plan. Content is reorganized to bring up front the discussion of the business plan and to incorporate e-retailing throughout the text. The text's sample business, RealWomen, Inc., illustrates the concepts involved in creating a business plan and serves as a model for completing one's own plan, sequentially, as the content of the text is read and applied. In addition, the scope of the book is expanded to include interior and exterior…    
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Book details

List price: $95.00
Edition: 2nd
Copyright year: 2012
Publisher: Bloomsbury Academic
Publication date: 8/31/2011
Binding: Paperback
Pages: 392
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 1.980
Language: English