Business of Fashion Designing, Manufacturing, and Marketing
Edition: 4th 2011
List price: $105.00
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Description: This authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry - how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Although the focus of the book is on the organization and operation of the fashion industry within the United States, the role of these industries within the global context is covered throughout. Since the publication of the first edition, the textile/apparel industries have continued to undergo tremendous change. Quick Response strategies have evolved into supply chain management, Web-based business-to-business and business-to-consumer communications and commerce have grown, and mass customization is a reality. The fourth edition of The Business of Fashionwill continue to capture the dynamics of the fashion industry by emphasizing the technological, organizational, and global changes in its various components with an emphasis on social responsibility.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $105.00
Copyright year: 2011
Publisher: Bloomsbury Academic & Professional
Publication date: 8/22/2011
Size: 7.25" wide x 9.00" long x 1.25" tall
Kathy K. Mullet is based at Oregon State University.
Nancy O. Bryant is based at Oregon State University.