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Marketing Fashion A Global Perspective

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ISBN-10: 1609010787

ISBN-13: 9781609010782

Edition: 2012

Authors: Patricia Mink Rath, Richard Petrizzi, Sandra Henderson-Williams, Penny Gill

List price: $135.00
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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges.Fashion Marketing: A Global Perspectiveis the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behaviour, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing…    
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Book details

List price: $135.00
Copyright year: 2012
Publisher: Fairchild Books
Publication date: 7/24/2012
Binding: Paperback
Pages: 528
Size: 8.00" wide x 10.00" long x 1.50" tall
Weight: 3.960
Language: English

Patricia M. Rath, International Academy of Design and Technology, Chicago. Stefani Bay Illinois Institute of Art, Chicago. Richard Petrizzi Illinois Institute of Art, Chicago. Penny Gill Writer/Journalist.