Innovative Pricing Strategies to Increase Profits

Name: Innovative Pricing Strategies to Increase Profits
Price: 10.94 USD
Availability: InStock
ISBN: 9781606493816

ISBN-10: 1606493817

ISBN-13: 9781606493816

Edition: N/A

Authors: Daniel Marburger

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Description:

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no 'one size fits all' strategy. Some pricing strategies are better suited to some situations than others. Sam's Clubs, owned by WalMart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas WalMart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell…

Book details

Publisher: Business Expert Press
Publication date: 8/30/2012
Binding: Paperback
Pages: 140
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.484
Language: English