How Strong Is Your Firm's Competitive Advantage?

Name: How Strong Is Your Firm's Competitive Advantage?
Price: 10.99 USD
Availability: InStock
ISBN: 9781606493793

ISBN-10: 1606493795

ISBN-13: 9781606493793

Edition: 2013

Authors: Daniel Marburger

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Description:

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, its just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade ones market is not the same in all industries; some are more resistant to the forces of competition than others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics…

Book details

Copyright year: 2013
Publisher: Business Expert Press
Publication date: 12/30/2012
Binding: Paperback
Pages: 140
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 0.484
Language: English