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Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

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ISBN-10: 1606491016

ISBN-13: 9781606491010

Edition: 2010

Authors: Don W. Stacks, David Michaelson

List price: $25.00
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Description:

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and ev
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Book details

List price: $25.00
Copyright year: 2010
Publisher: Business Expert Press
Publication date: 7/30/2010
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.792
Language: English