Fundamentals of Global Strategy A Business Model Approach

Name: Fundamentals of Global Strategy A Business Model Approach
Availability: InStock
ISBN: 9781606490723

ISBN-10: 1606490729

ISBN-13: 9781606490723

Edition: N/A

Authors: Cornelis A. de

List price: $25.00

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Description:

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. Key questions for analysis include: What markets and/or regions should a company compete in and why?; To what degree can and should products and services be standardized?;…

Book details

List price: $25.00
Publisher: Business Expert Press
Publication date: 8/30/2010
Binding: Paperback
Pages: 270
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.880
Language: English