Ultimate Child Care Marketing Guide Tactics, Tools, and Strategies for Success

ISBN-10: 1605540838

ISBN-13: 9781605540832

Edition: 2012

Authors: Kris Murray

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Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant.The Ultimate Child Care Marketing Guidehelps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.
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Book details

List price: $29.95
Copyright year: 2012
Publisher: Redleaf Press
Publication date: 2/14/2012
Binding: Paperback
Pages: 200
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.144
Language: English

Kris Murray: Kris Murray, founder and CEO of Child Care Marketing Solutions, is the author of The Child Care Business Success System, The Daycare Success System, and The Ultimate Child Care Marketing Guide. Kris speaks at early childhood and small business conferences around the country and has twenty years of experience in business management, profitability, and marketing.

List of Exercises and Figures
Keeping Score
Customer Value and Acquisition Metrics
Enrollment Funnel Metrics
Marketing Return on Investment Metrics
Retention Rate Metrics
Now Take Action!
Know Your Market
Market Research
Your Greatest Asset
Social Proof
Competitive Analysis
Now Take Action!
Crafting Your Message
Finding Your Unique Value
The Eight Key Ingredients of Your Message
How to Write Effective Marketing Copy
Now Take Action!
Choose and Use Media Effectively
Online Media: Your Website
Online Media: Social Media
Community Marketing
Publicity Campaigns
Direct Mail
Local Media Advertising
Develop Your Marketing Budget
Now Take Action!
Tools for Success: Plans and Systems
Your Strategic Marketing Action Plan (S-MAP)
Create Systems for Ongoing Success
Final Thoughts
Tour Checklist
Sample Parent Survey
Strategic Marketing Action Plan (S-MAP)
About the Author
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