| |
| |
| |
| Introduction: The Power of Story | |
| |
| |
| |
| From Improvement to Innovation | |
| |
| |
| |
| Our Approach: Story-based Strategy | |
| |
| |
| |
| About Re:imagining Change | |
| |
| |
| Story-based Strategy Campaign Model | |
| |
| |
| |
| Narrative Power Analysis | |
| |
| |
| |
| We Are Made of Stories | |
| |
| |
| |
| Narrative Power Analysis | |
| |
| |
| Reflections: Storytelling | |
| |
| |
| |
| Power and Mythology | |
| |
| |
| |
| Creation Myths of the United States | |
| |
| |
| Reflections: Narrative Power | |
| |
| |
| |
| Filters vs. Facts | |
| |
| |
| |
| Designer Stories & the Branded World | |
| |
| |
| |
| Memes | |
| |
| |
| Movement Memes | |
| |
| |
| Reflections: Memes | |
| |
| |
| |
| Control Memes | |
| |
| |
| |
| Applying Narrative Power Analysis: Elements of Story | |
| |
| |
| Reflections: Elements of a Story | |
| |
| |
| |
| Winning the Battle of the Story | |
| |
| |
| |
| The Story of the Battle | |
| |
| |
| |
| The Battle of the Story | |
| |
| |
| Reflections: Story of the Battle | |
| |
| |
| Worksheet: Battle of the Story | |
| |
| |
| |
| Framing the Conflict | |
| |
| |
| Reflections: Information Warfare | |
| |
| |
| |
| Creating Narrative Frames | |
| |
| |
| |
| Reframing | |
| |
| |
| |
| Characters | |
| |
| |
| |
| imagery: Show Don't Tell | |
| |
| |
| |
| Foreshadowing | |
| |
| |
| Brand Busting | |
| |
| |
| |
| Designing a Framing Narrative | |
| |
| |
| |
| Action Logic & Meta-Verbs | |
| |
| |
| |
| Going Viral: Meme Campaigns | |
| |
| |
| |
| Points of Intervention | |
| |
| |
| |
| Social Change as Intervention | |
| |
| |
| |
| Point of Production | |
| |
| |
| |
| Point of Destruction | |
| |
| |
| |
| Point of Consumption | |
| |
| |
| |
| Point of Decision | |
| |
| |
| |
| Point of Assumption | |
| |
| |
| |
| Offering New Futures | |
| |
| |
| |
| Retraining Debates | |
| |
| |
| |
| Subverting Spectacles | |
| |
| |
| Selling the World Bank on eBay | |
| |
| |
| |
| Repurposing Pop(ular) Culture Narratives | |
| |
| |
| |
| Making the Invisible Visible | |
| |
| |
| Reflections: Starting with Assumptions | |
| |
| |
| Worksheet Point of Intervention | |
| |
| |
| |
| Changing The Story | |
| |
| |
| |
| Strategic Improvisation | |
| |
| |
| |
| Greenpeace: Save the Whales | |
| |
| |
| |
| Rural Vermont: One Contaminated Farm is One Too Many | |
| |
| |
| |
| Protect Our Waters: Our Most Precious Resource | |
| |
| |
| |
| The Coalition of Immokalee Workers: Consciousness + Commitment = Change | |
| |
| |
| |
| Facing The Ecological Crisis: A Call to Innovation | |
| |
| |
| |
| Beyond Talking Points | |
| |
| |
| |
| The Slow-Motion Apocalypse | |
| |
| |
| |
| Psychic Breaks | |
| |
| |
| |
| Toward Ecological Justice | |
| |
| |
| Endnotes | |
| |
| |
| Glossary | |
| |
| |
| Further Reading | |
| |
| |
| About Smartmeme | |
| |
| |
| About The Authors | |
| |
| |
| About PM Press | |
| |
| |
| Friends of PM Press | |