Re:Imagining Change How to Use Story-Based Strategy to Win Campaigns, Build Movements, and Change the World

ISBN-10: 1604861975

ISBN-13: 9781604861976

Edition: 2010

Authors: Doyle Canning, Patrick Reinsborough

List price: $16.95
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An inspirational inside look at the trailblazing methodology developed by the nonprofit strategy and training organization smartMeme, this unique exploration provides progressive activists with the tools to get stories into the media, build successful campaigns, and connect with other organizations the world over. Providing resources, theories, hands-on tools, and illuminating case studies for the next generation of activists, this resource shows how culture, media, memes, and narrative intertwine with social-change strategies and offers practical methods to amplify progressive causes in popular culture. A summation of the smartMeme approach, this study in memetics provides practical exercises to augment movements for justice, ecological sanity, and transformative social change.
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Book details

List price: $16.95
Copyright year: 2010
Publisher: PM Press
Publication date: 4/1/2010
Binding: Paperback
Pages: 142
Size: 5.75" wide x 8.50" long x 0.50" tall
Weight: 0.528
Language: English

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Introduction: The Power of Story
From Improvement to Innovation
Our Approach: Story-based Strategy
About Re:imagining Change
Story-based Strategy Campaign Model
Narrative Power Analysis
We Are Made of Stories
Narrative Power Analysis
Reflections: Storytelling
Power and Mythology
Creation Myths of the United States
Reflections: Narrative Power
Filters vs. Facts
Designer Stories & the Branded World
Movement Memes
Reflections: Memes
Control Memes
Applying Narrative Power Analysis: Elements of Story
Reflections: Elements of a Story
Winning the Battle of the Story
The Story of the Battle
The Battle of the Story
Reflections: Story of the Battle
Worksheet: Battle of the Story
Framing the Conflict
Reflections: Information Warfare
Creating Narrative Frames
imagery: Show Don't Tell
Brand Busting
Designing a Framing Narrative
Action Logic & Meta-Verbs
Going Viral: Meme Campaigns
Points of Intervention
Social Change as Intervention
Point of Production
Point of Destruction
Point of Consumption
Point of Decision
Point of Assumption
Offering New Futures
Retraining Debates
Subverting Spectacles
Selling the World Bank on eBay
Repurposing Pop(ular) Culture Narratives
Making the Invisible Visible
Reflections: Starting with Assumptions
Worksheet Point of Intervention
Changing The Story
Strategic Improvisation
Greenpeace: Save the Whales
Rural Vermont: One Contaminated Farm is One Too Many
Protect Our Waters: Our Most Precious Resource
The Coalition of Immokalee Workers: Consciousness + Commitment = Change
Facing The Ecological Crisis: A Call to Innovation
Beyond Talking Points
The Slow-Motion Apocalypse
Psychic Breaks
Toward Ecological Justice
Further Reading
About Smartmeme
About The Authors
About PM Press
Friends of PM Press
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