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Greatest Business Decisions of All Time How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business

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ISBN-10: 1603200592

ISBN-13: 9781603200592

Edition: 2012

Authors: Fortune Magazine Editors, Jim Collins, Verne Harnish

List price: $23.95
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Description:

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counter intuitive - they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt and high tension. What made Apple's board bring back Steve Jobs to the company? How did J&J decide to recall every bottle of Tylenol after a poisoning scare that only involved a small batch of the drug? What made Henry Ford decide to…    
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Book details

List price: $23.95
Copyright year: 2012
Publisher: Time Inc. Books
Publication date: 10/2/2012
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 8.50" long x 0.75" tall
Weight: 0.836
Language: English

Jim Collins holds B.S. and M.B.A. degrees from Stanford University. A visiting professor of business administration at Stanford Graduate School of Business, he is a management consultant. He has written several articles for the Harvard Business Review, Inc., Fortune magazine, California Management Review and Stanford Magazine. He is the co-author of Built to Last: Successful Habits of Visionary Companies; Managing the Small to Mid-Sized Firm: Readings, Cases and Instructor's Manual; Beyond Entrepreneurship; and Great by Choice. He has also worked with Hewlett Packard and McKinsey & Co.

Foreword
Introduction
Apple Brings Back Steve Jobs
How Free Shipping Saved Zappos
Why Samsung Lets Its Stars Goof Off
At Johnson & Johnson, the Shareholder Comes Last
Why Daydreaming Pays Off Big at 3M
How Intel Got Consumers to Love Chips
Jack's GE Cathedral
Bill Gates Decides to Take a Week Off
Softsoap's Blocking Decision
Toyota Pursues Zero Defects
Extreme Customer Service at Nordstrom
Tata Takes the Sting out of a Painful Situation
Boeing Bets big on the 707
IBM's Operation Bear Hug
Wal-Mart Createst the 6 a.m. Meeting
Eli Whitney: Is Your Business in Trouble? Pivot!
The HP Way
Henry Ford Doubles Worker's Wages
About the Authors