Marketing de Guerrilla

Name: Marketing de Guerrilla
Price: 15.78 USD
Availability: InStock
ISBN: 9781600375125

ISBN-10: 160037512X

ISBN-13: 9781600375125

Edition: N/A

Authors: Jay Conrad Levinson, Steve Savage

List price: $19.95

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When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this editions, completely revised & expanded, identifies the following:The fastest-growing markets for the 21st century, with suggestions on how to reach them.Special strategies for forming strategic marketing alliances with other…

Book details

List price: $19.95
Publisher: Morgan James Publishing
Publication date: 2/1/2009
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.00" long x 1.20" tall
Weight: 1.386

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.