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| Preface | |
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| Introduction to Personal Training | |
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| What Do Personal Trainers Do? | |
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| Meet the Experts | |
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| Who Is Your Market? | |
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| Is This Business for You? | |
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| Credibility and Credentials | |
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| Continuing Education | |
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| Designing Your Business | |
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| Business Plan Elements | |
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| To Market, to Market | |
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| The Competitor You Can't See | |
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| Committed Long Term | |
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| The Industry's Showcase | |
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| Selling Related Products | |
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| Establishing Policies and Procedures | |
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| Cancellation Policy | |
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| Late Policy | |
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| Think About the Unthinkable | |
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| Are You Liable? | |
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| Are You on a Mission? | |
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| Structuring Your Business | |
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| Legal Structure | |
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| Business Insurance | |
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| Licenses and Permits | |
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| Professional Advisors | |
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| What's In a Name? | |
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| Locating and Setting Up Your Business | |
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| Independence or Autonomy? | |
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| Recreation and Community Centers | |
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| Home Gyms | |
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| Personal Training Studios and Private Gyms | |
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| Mobile Gym Units | |
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| The Great Outdoors | |
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| Commercial Facilities | |
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| Operating in Cyberspace | |
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| Setting Up Your Website | |
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| Getting Outside Help | |
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| Computer-Based Training Tools | |
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| Email Dos and Don'ts | |
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| Boosting Traffic | |
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| Website Disclaimer | |
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| Create Social Media Presence in 19 Baby Steps | |
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| Making Use of Heavy Traffic Sites | |
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| Where's My Tribe? | |
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| Baby Steps | |
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| Words Are Hooks | |
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| How Are the Pros Using Social Media? | |
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| Good Habits Die Hard | |
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| Building Relationships Takes Time | |
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| Setting Yourself Apart | |
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| Trends | |
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| Zumba | |
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| Destination Venues | |
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| Group Training | |
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| TRX | |
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| Yoga, Stretching Arts, and Preventative Therapy | |
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| Baby Boomer Fitness | |
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| Wellness Coaching | |
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| Functional Training | |
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| At the Core | |
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| Choosing a Niche | |
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| Consider Your Strengths and Likes | |
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| Startup Expenses and Financing | |
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| Sources of Startup Funds | |
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| Equipping Your Business | |
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| Telecommunications | |
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| Office Supplies | |
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| Exercise Equipment | |
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| Vehicle | |
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| Adding It All Up | |
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| Staffing: Maximizing Your Human Resources | |
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| Where to Look | |
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| Evaluating Applicants | |
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| Once They're on Board | |
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| Paying Your Employees | |
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| Employee Benefits | |
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| Employees or Independent Contractors? | |
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| Noncompete and Confidentiality Agreements | |
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| Building Client Relationships | |
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| The Initial Consultation | |
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| As the Boss | |
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| Critical Documents | |
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| Informed Consent, Release, and Assumption of Risk | |
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| Physician Consent/Clearance | |
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| Fitness Assessment | |
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| Client Records | |
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| Keeping Your Clients Motivated | |
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| Clients as Allies | |
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| Can Clients Reach You? | |
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| Advertising and Marketing | |
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| Marketing 101 | |
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| Getting the Word Out | |
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| Direct Mail | |
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| Collateral Materials | |
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| The Real Gold Mine | |
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| Medical Referral Programs | |
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| Ideas for Promoting Your Business | |
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| Is It Newsworthy? | |
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| Give It Away | |
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| Selling Your Business | |
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| Be Prepared | |
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| Assessing Your Results | |
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| Fiscal Fitness | |
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| Pricing Your Services | |
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| Payment Methods | |
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| Accepting Credit and Debit Cards | |
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| Setting Credit Policies | |
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| Billing | |
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| Keeping Records | |
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| Ask Before You Need | |
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| Tales from the Trenches | |
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| Know What Your Clients Know | |
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| Sleep Research Is Hot Right Now! | |
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| Stay Flexible | |
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| Assign Homework | |
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| Pick Up After Your Clients | |
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| Invest in Education | |
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| You Are Not Your Client | |
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| Maintain a Client Base | |
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| Don't Throw It Away | |
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| Decide How Much You're Willing to Work | |
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| Be Your Own Advertisement | |
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| Advantages to Staying in Shape as a Trainer | |
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| Give Gifts That Come Back to You | |
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| Goals and Continuing Projects | |
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| Mentorship from Seasoned Experts | |
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| Appendix: Personal Training Resources | |
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| Consultants and Other Experts | |
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| Credit Card and Other Payment Processing Services | |
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| Equipment, Supplies, and Services | |
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| Fitness Organizations | |
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| Health-Related Associations and Government Agencies | |
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| Magazines, Books, and Other Publications | |
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| Miscellaneous Resources | |
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| Performing Rights Organizations | |
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| Social Media Experts | |
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| Software and Web-Based Tools and Services | |
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| Successful Personal Trainers | |
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| Useful Websites | |
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| Glossary | |
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| Index | |