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| Introduction | |
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| What You Need to Know Before You Start Looking | |
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| What Is Franchising | |
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| Franchising as a Distribution Model | |
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| A Better Definition: Franchising as a Relationship | |
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| Franchising as a Strategy to Achieve an Objective | |
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| Franchising as a Calling | |
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| The Best Definition: Franchising as One Body | |
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| The Bottom Line | |
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| How Many Franchisees Define Winning | |
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| Why Do Companies Franchise Their Businesses? | |
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| Spotting a High-Road Franchisor | |
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| Win-Lose Franchising | |
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| Developing Peak-Performing Franchisees | |
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| Building a Strong Franchisee Community | |
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| Why Should I Invest in a Franchise? | |
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| The Path of the 99% | |
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| The Path of the 1% | |
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| The Voice of the Inner Critic | |
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| The �Right� Business | |
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| The �Right Time� to Start a Business | |
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| The Bottom Line | |
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| The Differences Between the 1% and 99% | |
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| How to Join the 1% | |
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| Creating Your Desired Future | |
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| Understanding Your Behavior Style | |
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| Behavior Styles | |
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| How Does DISC Work? | |
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| You Are an Action Hero If … | |
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| You Are a Comedian If … | |
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| You Are a Faithful Sidekick If … | |
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| You Are a Private Eye If … | |
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| What Character Do You Play? | |
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| How Can I Predict Others' Styles? | |
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| What Does Winning Look Like? | |
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| Goal Setting and Benchmarks | |
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| Goals Schmoals! Why Should I Care About Goals | |
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| Making Your Desired Future S.M.A.R.T | |
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| How Do You Eat an Elephant? | |
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| The Seven Truths About Real Time | |
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| What Does It to Take to Win as a Franchisee? | |
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| The KASH Model of Success | |
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| The Costs of Poor Performance | |
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| The KASH Deficit Analysis | |
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| What Is Your Starting KASH Balance? | |
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| The Learning Curve of a Franchisee: From the Launch to the Zone | |
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| Three Modes of Franchisor KASH Distribution | |
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| The Launch | |
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| Strategies for a Successful Launch | |
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| The Grind | |
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| Strategies to Successfully Navigate The Grind | |
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| How Franchisors Can Help You | |
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| Winning | |
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| Strategies for Successfully Navigating from Winning to Peak Performance | |
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| How Franchisors Can Help You | |
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| The Zone | |
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| How the Franchisor Can Help You | |
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| The Goodbye | |
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| How the Franchisor Can Help You | |
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| The Evolution of the Franchisee-Franchisor Relationship | |
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| The Glee Stage | |
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| The Fee Stage | |
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| The Me Stage | |
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| The Free Stage | |
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| The See Stage | |
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| The We stage | |
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| Investigating Franchises | |
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| Locating Franchise Opportunities | |
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| Franchise Opportunity Websites | |
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| Franchise Brokers | |
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| Magazines | |
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| Franchise Expos | |
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| Google and Other Search Engines | |
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| Following a Six-Step Franchise Investigation Process | |
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| Overview of the Six-Step Franchise Investigation Process | |
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| The Initial Interview | |
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| Qualification | |
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| Reviewing the FDD and Franchise Agreements | |
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| Franchisee Validation. Data Gathering, and Analysis | |
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| Attending a Discovery Day or Visiting the Home Office | |
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| The Four Franchisor Corporate Cultures | |
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| The Bureaucracy | |
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| Benevolent Dictatorship | |
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| Command and Control | |
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| Achievement | |
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| Decision-Making Checklist | |
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| Making an Investment Decision | |
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| Final Decision Worksheet | |
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| Conclusion | |
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| Index | |