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| Preface | |
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| The Right Stuff | |
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| What Is Graphic Design? | |
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| Employment Outlook | |
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| The Nature of the Work | |
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| Computerization and Automation | |
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| Other Considerations | |
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| Working Conditions | |
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| Training and Other Qualifications | |
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| Other Skills | |
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| Employment Opportunities | |
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| Future Job Outlook | |
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| Earnings | |
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| Related Occupations | |
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| Freelancing Graphic Designers: Running the Business | |
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| Freelance Graphic Designers | |
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| Freelance Graphic Designer Work | |
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| Desktop Publishing | |
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| Specialization versus Generalization | |
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| The Pleasure of the Work | |
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| Running the Freelance Business | |
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| Where to Start | |
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| The Market | |
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| Designing Your Graphic Arts Business | |
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| The Business Plan Format | |
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| Choosing Your Business Forms | |
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| Sole Proprietorships | |
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| Partnerships | |
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| Corporations | |
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| Subchapter S Corporations | |
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| Limited Liability Company (LLC) | |
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| Government Help and Forms | |
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| State and Local Regulations and Laws | |
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| Employment Identification Numbers | |
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| The Final Decision | |
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| Learning from Other Graphic Designers | |
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| Cash Flow | |
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| Getting Set Up | |
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| Designing Your Business Name | |
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| Your Work Space | |
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| The Home Office | |
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| Commercial Space | |
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| Meeting Space | |
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| The Space Needed | |
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| Your Equipment | |
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| Must-Haves | |
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| What You Can Get Later | |
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| Communications | |
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| Phone | |
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| Fax | |
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| Internet | |
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| E-Mail | |
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| Website | |
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| Licenses for Your Office | |
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| Legal Issues | |
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| Understanding Copyright | |
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| What Copyright Protects | |
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| Understanding Visual Arts Works | |
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| What Copyright Does Not Protect | |
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| The Works Made for Hire Exception | |
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| Length of Copyright Protection | |
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| Other Copyright Issues | |
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| Protecting Your Copyrighted Images | |
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| Contacting the Copyright Office | |
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| When Not to Protect Your Copyright | |
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| Seeking Competent Legal Advice | |
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| Launching Your Freelance Graphic Design Business | |
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| So You're a Graphic Designer? | |
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| Your First Client | |
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| Your Portfolio | |
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| Getting the Word Out | |
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| Getting the Business Community's Attention | |
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| Press Release | |
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| Announcement Letters | |
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| Finding Your First Customers | |
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| Marketing Yourself | |
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| Developing Your Marketing Plan | |
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| Pressing the Flesh | |
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| Designing Your Networking | |
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| Half the Work Is Finding the Work | |
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| Seeking Referrals | |
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| Cold Calling Does Work | |
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| Internet Marketing | |
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| Blogging for Graphic Designers | |
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| Who Needs You Now? | |
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| Always Marketing | |
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| Rules You Cannot Break | |
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| Dealing with Clients | |
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| Ethics | |
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| Professional Conduct | |
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| Insurance | |
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| Liability Insurance Coverage | |
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| Health Care | |
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| Tax Liabilities | |
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| Workers' Compensation | |
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| Expanding Your Freelance Graphic Design Business | |
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| Other Profitable Sidelines | |
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| Offering Additional Services to Your Clients | |
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| What Are You Selling Now? | |
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| Selling to Publications | |
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| Desktop Publishing Services | |
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| Improving Your Designs | |
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| Designing on Speculation | |
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| Education and Training | |
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| Expand Your Design Business with E-Mail | |
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| Printing and Reprography Service | |
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| Creating Products | |
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| Finding Equipment | |
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| Getting Training | |
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| Wholesale Printing | |
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| Locating Printers | |
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| Marketing the Business | |
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| The Secrets of Designing Success | |
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| Setting Your Fees | |
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| Formulas, Hourly Rates, or Flat Fees? | |
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| Pricing Strategies | |
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| Planning and Handling Downtime | |
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| Outsourcing | |
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| Managing the Marketing | |
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| Keep Planning Your Business | |
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| Not as Lonely as You Think | |
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| Success and Design On, or Stop | |
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| Sample Contracts and Agreements | |
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| Sample Collaboration Contract | |
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| Joint Nondisclosure Agreement | |
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| Simple Letter for Nondisclosure | |
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| Graphic Designer Resources | |
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| Associations | |
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| Books | |
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| Magazines | |
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| Mailing List Provider | |
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| Useful Websites | |
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| Glossary | |
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| Index | |