Startup Guide to Guerrilla Marketing A Simple Battle Plan for Boosting Profits

Name: Startup Guide to Guerrilla Marketing A Simple Battle Plan for Boosting Profits
Price: 5.7 USD
Availability: InStock
ISBN: 9781599181530

ISBN-10: 1599181533

ISBN-13: 9781599181530

Edition: 2008

Authors: Jay Levinson, Jay Conrad Levinson

List price: $21.95

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The father of guerrilla marketing offers the primer for the bestselling book More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you want to take advantage of its powerful, effective techniques but don't know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows you how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons' rich experience, it breathes life into the hottest…

Book details

List price: $21.95
Copyright year: 2008
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 1/1/2008
Binding: Paperback
Pages: 276
Size: 7.50" wide x 9.00" long x 0.85" tall
Weight: 1.166
Language: English




Where to Start



The Personality of a Guerrilla Marketer



Guerrilla Marketing Yourself



The High-Powered Weapon in Your Office



Marketing Face to Face



The Top Ten Attributes of a Guerrilla Marketer



The Top Ten Attitudes of a Guerrilla Marketer



Guerrilla Marketing Defined



The Research You Must Do



Writing a Benefits List



Developing a Meme



Selecting Your Guerrilla Marketing Weapons



Creating a Seven-Sentence Guerrilla Marketing Plan



Planning a Guerrilla Marketing Calendar



Establishing a Web Site



Fusion Marketing



Launching Your Attack



Maintaining Your Campaign



Keeping Track



Improving Your Marketing



Putting It All Together



Succeeding with a Guerrilla Marketing Attack