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Guerrilla Marketing A Simple Battle Plan for First-Time Marketers

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ISBN-10: 1599181533

ISBN-13: 9781599181530

Edition: 2008

Authors: Jeannie Levinson, Jay Conrad Levinson

List price: $21.95
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The father of guerrilla marketing offers the primer for the bestselling book More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you want to take advantage of its powerful, effective techniques but don't know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows you how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons' rich experience, it breathes life into the hottest…    
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Book details

List price: $21.95
Copyright year: 2008
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Publication date: 1/1/2008
Binding: Paperback
Pages: 276
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 1.166
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Where to Start
The Personality of a Guerrilla Marketer
Guerrilla Marketing Yourself
The High-Powered Weapon in Your Office
Marketing Face to Face
The Top Ten Attributes of a Guerrilla Marketer
The Top Ten Attitudes of a Guerrilla Marketer
Guerrilla Marketing Defined
The Research You Must Do
Writing a Benefits List
Developing a Meme
Selecting Your Guerrilla Marketing Weapons
Creating a Seven-Sentence Guerrilla Marketing Plan
Planning a Guerrilla Marketing Calendar
Establishing a Web Site
Fusion Marketing
Launching Your Attack
Maintaining Your Campaign
Keeping Track
Improving Your Marketing
Putting It All Together
Succeeding with a Guerrilla Marketing Attack