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Duct Tape Marketing The World's Most Practical Small Business Marketing Guide

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ISBN-10: 1595554653

ISBN-13: 9781595554659

Edition: 2011 (Revised)

Authors: John Jantsch

List price: $16.99
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Description:

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book…    
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Book details

List price: $16.99
Copyright year: 2011
Publisher: HarperCollins Leadership
Publication date: 9/26/2011
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 0.594
Language: English

Foreword: On the Subject of Marketing Integrity
Introduction: A Solution to the Small Business Problem
The Duct Tape Foundation- The Way to Sticky Marketing (Help Them Know, Like, and Trust You More!)
Strategy Before Tactics
Identify Your Ideal Client
Discover Your Core Marketing Message
Wake Up the Senses with an Image to Match Your Message
Create Products and Services for Every Stage of Client Development
Produce Marketing Content That Educates
A Web Presence That Works Day and Night
Get Found Online in Your Town
Get Your Entire Team Involved in Marketing
The Duct Tape Lead Generation Machine-Turning Stickiness into a System That Works for You (Turning Know, Like, and Trust into TryrBuy,-Repeat, and Refer)
Run Advertising That Gets Results
Direct Mail Is an Idea! Target Medium
Earned Media Attention and Expert Status
Ramp Up a Systematic Referral Machine
Turn Prospects into Clients and Clients into Partners with an Advanced Education System
Getting on a Rall! (Find Out What Works and Do More of It)
Commit to Your Marketing with a Plan, Budget, and Calenda
Duct Tape Marketing Small Business Marketing Resources
Special Offers
Acknowledgments
About the Author