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Branded Branding in Sport Business

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ISBN-10: 1594605068

ISBN-13: 9781594605062

Edition: 2010

Authors: Jason W. Lee

List price: $40.00
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Description:

This book is an excellent resource that examines significant brands and the points of interest associated with their successes (and sometimes failures). Brands in this work span sport, recreation, and beyond, and each chapter sheds light on actions that have utilized sport business to cultivate brand equity. The importance of branding has generated great interest in academic and professional circles. Brands range from images that represent products to a variety of symbols associated with products. The producers and consumers of these products build associations and affinities to these brands. The brands profiled are examples of successful (and sometimes not so successful) products, and this book's impressive accumulation of information concerning the companies, people, places, goods, and services provides points for discussion and further examination.
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Book details

List price: $40.00
Copyright year: 2010
Publisher: Carolina Academic Press
Publication date: 1/1/2010
Binding: Paperback
Pages: 370
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.298
Language: English