Google Way How One Company Is Revolutionizing Management as We Know It
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Description: When it comes to Google's management philosophies, people associate two ideas with the search giant. First, don't be evil. Second, let engineers spend part of their time on personal projects. But there's much more to Google's success than that. For readers seeking deeper insights, The Google Way investigates the history and unconventional strategies that make Google a very different (and very inspiring) company. But the question remains, "Can everyday companies follow this enlightened path?" By identifying the 12 key strategies in Google's quick rise to the top, author Bernard Girard offers readers a set of well-defined principles to help them emulate Google's success.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $24.95
Copyright year: 2008
Publisher: No Starch Press, Incorporated
Publication date: 4/20/2009
Size: 6.50" wide x 9.50" long x 1.25" tall
Bernard Girard is the author of several books on management and has consulted for some of the world's best-known firms. He lectures globally on Google's management strategies and ways they can be applied to businesses of all kinds.
|Introduction: A Management Breakthrough|
|An Unorthodox Corporate Saga|
|Rebels with a Cause|
|The Google Economic Model|
|A Formula 1 Engine|
|Three Iconoclasts at the Top|
|Recruiting the Best|
|The 20 Percent Rule|
|Coworkers Are the Best Judges|
|An Innovation Machine|
|Like a Swiss Army Knife|
|For the Love of Math and Measurement|
|Keep the Teams Small|
|Coordination Through Technology|
|The Secret Is in the Factory|
|Put Users First; the Rest Will Follow|
|Automating Sales and User Relationships|
|Putting Users in Charge|
|Challenges and Risks|
|Is Google's Growth Sustainable?|
|Can Google Evade Conformity?|
|A Look Ahead|
|Afterword: A Model for All Managers?|