Google Way How One Company Is Revolutionizing Management as We Know It

ISBN-10: 1593271840

ISBN-13: 9781593271848

Edition: 2008

Authors: Bernard Girard

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When it comes to Google's management philosophies, people associate two ideas with the search giant. First, don't be evil. Second, let engineers spend part of their time on personal projects. But there's much more to Google's success than that. For readers seeking deeper insights, The Google Way investigates the history and unconventional strategies that make Google a very different (and very inspiring) company. But the question remains, "Can everyday companies follow this enlightened path?" By identifying the 12 key strategies in Google's quick rise to the top, author Bernard Girard offers readers a set of well-defined principles to help them emulate Google's success.
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Book details

List price: $24.95
Copyright year: 2008
Publisher: No Starch Press, Incorporated
Publication date: 4/20/2009
Binding: Paperback
Pages: 256
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.166
Language: English

Bernard Girard is the author of several books on management and has consulted for some of the world's best-known firms. He lectures globally on Google's management strategies and ways they can be applied to businesses of all kinds.

Introduction: A Management Breakthrough
An Unorthodox Corporate Saga
Rebels with a Cause
The Google Economic Model
A Formula 1 Engine
Three Iconoclasts at the Top
Recruiting the Best
The 20 Percent Rule
Coworkers Are the Best Judges
An Innovation Machine
Like a Swiss Army Knife
For the Love of Math and Measurement
Keep the Teams Small
Coordination Through Technology
The Secret Is in the Factory
Put Users First; the Rest Will Follow
Automating Sales and User Relationships
Putting Users in Charge
Challenges and Risks
Is Google's Growth Sustainable?
Can Google Evade Conformity?
A Look Ahead
Afterword: A Model for All Managers?
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