Watchman's Rattle Thinking Our Way Out of Extinction
List price: $29.95
Buy it from $3.00
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: Why does it feel as if our most challenging problems today--worldwide recession, global warming, fast-spreading viruses, water and food shortages, poverty--aren't being solved? What if our brain has limits that prevent it from solving such complex problems? If ancient civilizations collapsed because they, too, hit a cognitive limitation, are we headed for a similar collapse? Can it be prevented? These are the questions Rebecca Costa confronts--and offers a solution to--in her intriguing and game-changing book,The Watchman's Rattle.Costa believes that the mounting complexity of a problem can outpace the brain's ability to absorb and address it. With compelling evidence, she shows how we tend to quick-fix our problems by addressing the symptoms, instead of finding permanent solutions, leading to dangerous long-term consequences. Society's ability to solve its most challenging problems and progress becomes gridlocked.In a fascinating and engrossing argument, Costa presents ideas for how we can reverse our own downward spiral. Citing cutting-edge research, she reveals how the human brain can spontaneously call upon a powerful cognitive tool:insight. She also describes four modern-day supermemes that appear all around us: the oppositional culture, the personalization of blame, casual science, and the business society. Costa meticulously proves how these supermemes have produced global gridlock.The Watchman's Rattle, like its namesake, is ultimately a summons for help to overcome the inevitable pattern of surrendering to the cognitive threshold. We need a new strategy lest we go the way of early advanced civilizations. We must first address our prevailing attitudes and beliefs if we hope to embrace solutions.... Costa hands us the key--insight--to help us take our first steps to affect real change.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.95
Copyright year: 2010
Publisher: Vanguard Press
Publication date: 10/12/2010
Size: 6.50" wide x 9.50" long x 1.25" tall
|A Note from the Publisher|
|A Pattern of Complexity and Collapse: Why Civilizations Spiral|
|Evolution's Gift: A Breakthrough in Neuroscience|
|The Sovereignty of Supermemes: The Power of Beliefs|
|Irrational Opposition: The First Supermeme|
|The Personalization of Blame: The Second Supermeme|
|Counterfeit Correlation: The Third Supermeme|
|Silo Thinking: The Fourth Supermeme|
|Extreme Economics: The Fifth Supermeme|
|Surmounting the Supermemes: Rational Solutions in an Irrational World|
|Awareness and Action: A Tactical Approach|
|Bridging the Gap: Building Better Brains|
|Invoking Insight: Conditions Conducive to Cognition|
|On the Threshold|
|About the Author|