Marketing Research An Aid to Decision Making

Name: Marketing Research An Aid to Decision Making
Price: 12.0 USD
Availability: InStock
ISBN: 9781592602889

ISBN-10: 1592602886

ISBN-13: 9781592602889

Edition: 2nd 2007

Authors: Alan Shao, Kevin Zhou

List price: $144.95

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We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students? knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers.

Book details

List price: $144.95
Edition: 2nd
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 12/11/2006
Binding: Paperback
Pages: 648
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 2.134
Language: English




Marketing Research: Initial Questions



Why Study Marketing Research?



Who Does Marketing Research?



Who Uses Marketing Research?



Do Marketing Researchers Have an Ethical Responsibility?



What Job Opportunities Exist in Marketing Research?



Marketing Research Process and Problem Identification



Steps of the Marketing Research Process



The Marketing Research Process in Global Markets



Optimal Results from the Marketing Research Process



Marketing Research and Information Technology



Changing Information into Knowledge



Information Systems



Databases



Data Warehousing



Data Mining



Collecting Data via the Internet