Marketing Research An Aid to Decision Making
Edition: 2nd 2007
List price: $144.95
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Description: We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students? knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organizations are consolidating, economies are growing worldwide, and competition is intensifying, there is a resounding plea for improved knowledge by decision-makers.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $144.95
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 12/11/2006
Size: 8.50" wide x 10.75" long x 0.75" tall
|Marketing Research: Initial Questions|
|Why Study Marketing Research?|
|Who Does Marketing Research?|
|Who Uses Marketing Research?|
|Do Marketing Researchers Have an Ethical Responsibility?|
|What Job Opportunities Exist in Marketing Research?|
|Marketing Research Process and Problem Identification|
|Steps of the Marketing Research Process|
|The Marketing Research Process in Global Markets|
|Optimal Results from the Marketing Research Process|
|Marketing Research and Information Technology|
|Changing Information into Knowledge|
|Collecting Data via the Internet|