Design Matters: Packaging 01 An Essential Primer for Today's Competitive Market

Name: Design Matters: Packaging 01 An Essential Primer for Today's Competitive Market
Price: 8.21 USD
Availability: InStock
ISBN: 9781592533428

ISBN-10: 1592533426

ISBN-13: 9781592533428

Edition: 2008

Authors: Capsule

List price: $24.99

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Description:

The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues.The Design Matters seriestakes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead…

Book details

List price: $24.99
Copyright year: 2008
Publisher: Quayside
Publication date: 7/1/2008
Binding: Paperback
Pages: 192
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.540
Language: English



Introduction


The World of Packaging


Planning


The Flow of a Process


Creating


Essential Criteria


Designing Packages


Implementing


Types, Materials, and Faces


From Producer to Shelf


Resources


The Junk Drawer of Knowledge


Case Studies


Gallery


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