Design Matters: Packaging 01 An Essential Primer for Today's Competitive Market
List price: $24.99
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Description: The nuts and bolts of effective package design The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues.The Design Matters seriestakes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $24.99
Copyright year: 2008
Publication date: 7/1/2008
Size: 8.00" wide x 10.00" long x 0.50" tall
|The World of Packaging|
|The Flow of a Process|
|Types, Materials, and Faces|
|From Producer to Shelf|
|The Junk Drawer of Knowledge|