Package Design Workbook The Art and Science of Successful Packaging

ISBN-10: 1592533221

ISBN-13: 9781592533220

Edition: 2008

List price: $40.00
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The Art and Science of Successful Packaging This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.
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Book details

List price: $40.00
Copyright year: 2008
Publisher: Quarto Publishing Group USA
Publication date: 9/1/2008
Binding: Hardcover
Pages: 240
Size: 9.25" wide x 9.25" long x 1.00" tall
Weight: 2.662
Language: English

Misty Mawnwas a studio art major at Moravian Collage, in Bethlehem, PA. She became a full time potter and eventually began painting, drawing, and using collage again in her work. Her mixed-media work has been published in Cloth, Paper, Scissors, Somerest Studios, Art Doll, on the cover of Skirt Magazine, and in other publications. She teaches many workshops throughout the United States, has taught in Australia, and will be teaching in Italy this fall. She lives just outside of Charlottesville, VA with her husband and children and writes a thoughtful, beautiful blog. Check it out here: http://www.mistymawn.typepad.comSteven DuPuisis president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. Stevenrsquo;s personal design work is part of the permanent collection in the U.S. Library of Congress. John Silvais vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestleacute;, Kelloggrsquo;s, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals

Packaging Evolution
The Art and Science of Packaging Design
Unlocking the Power of Design
The Packaging Process
Mastering the Art of Package Design
Design's Real-World Return on Investment
Designer Directory
About Dupuis
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