Logo Savvy Top Brand Design Firms Share Their Naming and Identity Strategies

Name: Logo Savvy Top Brand Design Firms Share Their Naming and Identity Strategies
Price: 3.87 USD
Availability: InStock
ISBN: 9781592533046

ISBN-10: 1592533043

ISBN-13: 9781592533046

Edition: 2007

Authors: WOW Branding, Wow Branding Staff

List price: $40.00

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How to choose a name and create a catchy mark After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task. Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which…

Book details

List price: $40.00
Copyright year: 2007
Publisher: Quarto Publishing Group USA
Publication date: 3/1/2007
Binding: Hardcover
Pages: 192
Size: 1.00" wide x 1.00" long x 1.00" tall
Weight: 2.112
Language: English