Campaign Advertising and American Democracy
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Description: Campaign Advertising and American Democracyexplores the relationship between exposure to political advertisements and voter behaviour. Contrary to widely held beliefs, political ads do not turn people off to politics. Using evidence from two election cycles and covering House, Senate and Presidential campaigns, the authors show that ads disseminate information about the candidates and generate voter interest. Advertising even prompts voters to feel confident about the functioning of American democracy. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.95
Copyright year: 2007
Publisher: Temple University Press
Publication date: 11/28/2007
Size: 6.00" wide x 9.25" long x 0.75" tall
|List of Figures and Tables|
|Campaign Advertising: The Whipping Boy of American Politics|
|Campaign Ads as Information Supplements: A Spillover Theory of Advertising Effects|
|Measuring Exposure to Campaign Ads|
|Tracking the Volume and Content of Political Advertising|
|What, When, and Where: Making Sense of Campaign Advertising|
|What Did They Know and When Did They Know It?|
|Campaign Advertising and Voter Attitudes toward the Political Process|
|Campaign Advertising and Citizen Participation|
|Advertising Tone and Political Engagement|
|Campaign Advertising and American Democracy|
|Assessing the Validity of the CMAG Tracking Data|
|Assessing the Reliability of the CMAG Storyboard Coding|
|Datasets and Variables|
|Wisconsin Advertising Project Coding Sheet for 2000 Ads|
|Wisconsin Advertising Project Coding Sheet for 2004 Ads|