Campaign Advertising and American Democracy

ISBN-10: 1592134564

ISBN-13: 9781592134564

Edition: 2007

List price: $29.95 Buy it from $11.83
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Campaign Advertising and American Democracyexplores the relationship between exposure to political advertisements and voter behaviour. Contrary to widely held beliefs, political ads do not turn people off to politics. Using evidence from two election cycles and covering House, Senate and Presidential campaigns, the authors show that ads disseminate information about the candidates and generate voter interest. Advertising even prompts voters to feel confident about the functioning of American democracy. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
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Book details

List price: $29.95
Copyright year: 2007
Publisher: Temple University Press
Publication date: 11/28/2007
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 0.638
Language: English

List of Figures and Tables
Campaign Advertising: The Whipping Boy of American Politics
Campaign Ads as Information Supplements: A Spillover Theory of Advertising Effects
Measuring Exposure to Campaign Ads
Tracking the Volume and Content of Political Advertising
What, When, and Where: Making Sense of Campaign Advertising
What Did They Know and When Did They Know It?
Campaign Advertising and Voter Attitudes toward the Political Process
Campaign Advertising and Citizen Participation
Advertising Tone and Political Engagement
Campaign Advertising and American Democracy
Assessing the Validity of the CMAG Tracking Data
Assessing the Reliability of the CMAG Storyboard Coding
Datasets and Variables
Wisconsin Advertising Project Coding Sheet for 2000 Ads
Wisconsin Advertising Project Coding Sheet for 2004 Ads
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