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Trust Me, I'm Lying Confessions of a Media Manipulator

ISBN-10: 1591846285

ISBN-13: 9781591846284

Edition: 2013

Authors: Ryan Holiday

List price: $23.00
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Description:

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, a media manipulator like Ryan Holiday. In a world where blogs control and distort the news, his job is to control blogs—as much as any one person can. In today’s culture…Blogs likeGawker, BuzzfeedandThe Huffington Postdrive the media agenda.Bloggers are slaves to money, technology, and deadlines.Manipulators wield these levers to shape everything you read, see and watch—online and off.Why did Holiday give away his secrets? Because he’s tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. Holiday explains exactly how the media really works. What you choose to do with the information is up to you.
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Book details

List price: $23.00
Copyright year: 2013
Publisher: Penguin Publishing Group
Publication date: 7/2/2013
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.30" long x 0.90" tall
Weight: 0.836
Language: English

Preface
Introduction
Feeding the Monster How Blogs Work
Blogs Make the News
How To Turn Nothing into Something in Three Way-Too-Easy Steps
The Blog Con: How Publishers Make Money Online
Tactic #1: Bloggers Are Poor; Help Pay Their Bills
Tactic #2: Tell Them What They Want to Hear
Tactic #3: Give Them What Spreads, Not What's Good
Tactic #4: Help Them Trick Their Readers
Tactic #5: Sell Them Something They Can Sell (Exploit the One-Off Problem)
Tactic #6: Make it all about the Headline
Tactic #7: Kill 'Em with Pageview Kindness
Tactic #8: Use The Technology Against Itself
Tactic #9: Just Make Stuff Up (Everyone Else is Doing It)
The Monster Attacks What Blogs Mean
Irin Carmon, The Daily show, and Me: The Perfect Storm of how Toxic Blogging can be
There Are Others: The Manipulator Hall of Fame
Cute But Evil: Online Entertainment Tactics That Drug You and Me
The Link Economy: The Leveraged Illusion of sourcing
Extortion Via the Web: Facing the Online Shakedown
The Iterative Hustle: Online Journalism's Bogus Philosophy
The Myth Of Corrections
Cheering On Our Own Deception
The Dark Side of Snark: When Internet Humor Attacks
The 21st-Century Degradation Ceremony: Blogs as Machines of Hatred and Punishment
Welcome to Unreality
How to Read a Blog: An Update on Account of all the Lies
Conclusion: So … Where to from Here?
Acknowledgments
Notes
Works Cited
Further Reading
Index