Car Guys vs. Bean Counters The Battle for the Soul of American Business

Name: Car Guys vs. Bean Counters The Battle for the Soul of American Business
Price: 3.59 USD
Availability: InStock
ISBN: 9781591846222

ISBN-10: 1591846226

ISBN-13: 9781591846222

Edition: 2013

Authors: Bob Lutz

List price: $24.00

30 day, 100% satisfaction guarantee!

Buy new: $16.03

Marketplace

5 new & used from $3.59

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

“It’s time to stop the dominance of the number crunchers . . . and give the reins to the ‘product guys’ with vision and passion for the customers and their product or service.” When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top quality craftsmanship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM’s leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative…

Book details

List price: $24.00
Copyright year: 2013
Publisher: Penguin Publishing Group
Publication date: 5/28/2013
Binding: Paperback
Pages: 272
Size: 5.28" wide x 7.95" long x 0.71" tall
Weight: 0.440
Language: English



Preface to the Paperback Edition


Preface



The Beginning



An Unstoppable Force



The Beginning of the End



A Failed "Culture of Excellence"



Ground Zero



"Here's What We're Going to do First"



Tackling the 800-Pound Gorilla



Learning to Go Global (What Took So Long?)



Chevrolet Volt: ("I'll Let You Explain it to the Board")



Meltdown and Rebirth



What's With American Business Anyway? (Ask the Dogs!)



Of Management Styles



If I Had Been CEO



And in Conclusion


Acknowledgments


Index