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| Introduction | |
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| My Story | |
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| Our Journey | |
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| Let's Get Started | |
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| Why Enchantment? | |
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| What Is Enchantment? | |
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| When Is Enchantment Necessary? | |
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| What Are People Thinking? | |
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| Where Should You Draw the Line? | |
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| Examples and How to Use This Book | |
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| Personal Stories | |
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| My Personal Story | |
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| How to Achieve Likability | |
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| Make Crow's-Feet | |
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| Dress for a Tie | |
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| Perfect Your Handshake | |
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| Use the Right Words | |
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| Accept Others | |
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| Get Close | |
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| Don't Impose Your Values | |
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| Pursue and Project Your Passions | |
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| Find Shared Passions | |
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| Create Win-Win Situations | |
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| Swear | |
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| Default to Yes | |
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| My Personal Story | |
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| How to Achieve Trustworthiness | |
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| Trust Others | |
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| Be a Mensch | |
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| Disclose Your Interests | |
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| Give for Intrinsic Reasons | |
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| Gain Knowledge and Competence | |
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| Show Up | |
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| Bake a Bigger Pie | |
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| Enchant People on Their Own Terms | |
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| Position Yourself | |
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| Be a Hero | |
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| My Personal Story | |
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| How to Prepare | |
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| Do Something Great | |
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| Conduct a "Premortem" | |
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| Set Yourself Up for Success | |
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| Make It Short, Simple, and Swallowable | |
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| Remove the Fences | |
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| Provide a Default Option | |
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| Establish Goals | |
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| Create a Checklist | |
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| My Personal Story | |
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| How to Launch | |
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| Tell a Story | |
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| Immerse People | |
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| Promote Trial | |
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| Prime the Pump | |
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| Plant Many Seeds | |
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| Ask People What They're Going to Do | |
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| Reduce the Number of Choices | |
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| Increase the Number of Choices | |
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| Illustrate the Salient Point | |
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| Present the Big, Then the Small Choice | |
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| Get Your First Follower | |
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| My Personal Story | |
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| How to Overcome Resistance | |
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| Why People Are Reluctant | |
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| Provide Social Proof | |
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| Create the Perception of Ubiquity | |
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| Create the Perception of Scarcity | |
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| Show People Your Magic | |
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| Find One Example | |
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| Find a Way to Agree | |
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| Find a Bright Spot | |
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| Assign a Label | |
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| Use a Data Set to Change a Mind-Set | |
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| Incur a Debt | |
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| Enchant All the Influencers | |
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| Frame Thy Competition | |
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| Control the Haptic Sensations | |
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| Remember Charlie | |
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| My Personal Story | |
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| How to Make Enchantment Endure | |
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| Strive for Internalization | |
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| Separate the Believers | |
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| Push Implementation Down | |
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| Use Intrinsic Methods | |
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| Invoke Reciprocity | |
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| Catalyze Commitment and Consistency | |
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| Build an Ecosystem | |
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| Diversity the Team | |
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| Promote Spreadability | |
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| My Personal Story | |
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| How to Use Push Technology | |
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| General Principles | |
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| Presentations | |
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| E-mail | |
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| Twitter | |
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| My Personal Story | |
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| How to Use Pull Technology | |
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| Web Sites and Blogs | |
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| Facebook | |
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| Linkedln | |
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| YouTube | |
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| Think Japanese | |
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| My Personal Story | |
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| How to Enchant Your Employees | |
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| Provide a MAP | |
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| Empower Them to Do the Right Thing | |
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| Judge Your Results and Others' Intentions | |
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| Address Your Shortcomings First | |
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| Suck It Up | |
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| Don't Ask Employees to Do What You Wouldn't Do | |
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| Celebrate Success | |
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| Find a Devil's Advocate | |
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| Listen to Brother Bob | |
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| Tell Them You Want Them | |
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| How to Enchant Volunteers | |
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| My Personal Story | |
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| How to Enchant Your Boss | |
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| Make Your Boss Look Good | |
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| Drop Everything and Do What Your Boss Asks | |
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| Underpromise, Overdeliver | |
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| Prototype Your Work | |
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| Show and Broadcast Progress | |
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| Form Friendships | |
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| Ask for Mentoring | |
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| Deliver Bad News Early | |
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| My Personal Story | |
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| How to Resist Enchantment | |
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| Avoid Tempting Situations | |
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| Look Far into the Future | |
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| Know Your Limitations | |
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| Beware of Pseudo Salience, Data, and Experts | |
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| Don't Fall for the Example of One | |
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| Defy the Crowd | |
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| Track Previous Decisions | |
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| Let Yourself Be Enchanted in Small Ways | |
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| Create a Checklist | |
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| My Personal Story | |
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| Conclusion | |
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| My Personal Story | |
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| Selected Bibliography | |
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| Index | |
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| Coverphon | |
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| Colophon | |