Can't Buy Me Like How Authentic Customer Connections Drive Superior Results

Name: Can't Buy Me Like How Authentic Customer Connections Drive Superior Results
Price: 2.9 USD
Availability: InStock
ISBN: 9781591845775

ISBN-10: 1591845777

ISBN-13: 9781591845775

Edition: 2014

Authors: Bob Garfield, Doug Levy

List price: $25.95

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Description:

Every marketer and CEO has felt the ground shifting beneath their feet. Most have responded by either doubling down on increasingly inefficient advertising or by putting blind faith in the supposed mystical powers of social media. Only the most thoughtful brands have followed a third path—the only path to meaningful returns in the dawning Relationship Era. To remain relevant and sustain growth, businesses must now create and cultivate authentic customer relationships, based on shared values, in all they do. For example:Patagonia, as part of its dedication to the environment, increases loyalty by urging customers not to buy its products.Secret gained market share by launching a movement to…

Book details

List price: $25.95
Copyright year: 2014
Publisher: Penguin Publishing Group
Publication date: 3/7/2013
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.50" long x 1.00" tall
Weight: 1.100
Language: English

Bob Garfield's high-profile weekly "Ad Review" column in Advertising Age singles out individual ads for praise or scorn, making him perhaps the most feared figure in the world of advertising. Garfield is also an advertising analyst for ABC News and cohost of NPR's "On the Media."