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All Marketers Are Liars The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Best in textbook rentals since 2012!

ISBN-10: 1591845335

ISBN-13: 9781591845331

Edition: N/A

Authors: Seth Godin

List price: $18.00
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Book details

List price: $18.00
Publisher: Penguin Publishing Group
Publication date: 4/24/2012
Binding: Paperback
Pages: 240
Size: 4.98" wide x 6.95" long x 0.42" tall
Weight: 0.330
Language: English

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.