Street Smarts An All-Purpose Tool Kit for Entrepreneurs

Name: Street Smarts An All-Purpose Tool Kit for Entrepreneurs
Availability: InStock
ISBN: 9781591843207

ISBN-10: 1591843200

ISBN-13: 9781591843207

Edition: 2011

Authors: Norm Brodsky, Bo Burlingham

List price: $17.00

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Description:

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc.magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

Book details

List price: $17.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 2/23/2010
Binding: Paperback
Pages: 288
Size: 5.50" wide x 8.20" long x 0.75" tall
Weight: 0.550
Language: English

Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.Bo Burlingham is Inc.ï¿½s editor at large. He is the coauthor of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.



Preface


Introduction: Street Smartsï¿½ and How to Get Them



How to Succeed in Business



The Right Stuff



Why Start-ups Fail



Where the Money Is



Magic Numbers



The Art of the Deal



It Begins with a Sale



Good Sales, Bad Sales, and the Ones That Get Away



Customers for Keeps



How to Lose Customers



The Decision to Grow



Becoming the Boss



The One Thing You Can't Delegate



Selling Is a Team Sport



Help! I Need Somebody



When the Student Is Ready, the Teacher Appears



Keeping Up with the Stones


Acknowledgments


Index