Purple Cow Transform Your Business by Being Remarkable

ISBN-10: 1591843170

ISBN-13: 9781591843177

Edition: 2009

Authors: Seth Godin

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Description:

In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Book details

List price: $23.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 11/12/2009
Binding: Hardcover
Pages: 224
Size: 5.00" wide x 7.25" long x 1.00" tall
Weight: 0.792
Language: English

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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