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Tribes We Need You to Lead Us

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ISBN-10: 1591842336

ISBN-13: 9781591842330

Edition: 2008

Authors: Seth Godin

List price: $22.00
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Description:

If you're looking at this page this far ahead of publication, you're probably a member of Seth Godin's tribe. And if so, you already know what this book is about. You know about waiting in line at an Apple store, or the look on a fellow Deadhead's face. You know about the way it feels to go back to the church where you grew up. You know about the real power of a brand. According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes -- and created shortage of…    
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Book details

List price: $22.00
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 10/16/2008
Binding: Hardcover
Pages: 160
Size: 5.25" wide x 7.25" long x 0.50" tall
Weight: 0.682
Language: English

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.