Back of the Napkin Solving Problems and Selling Ideas with Pictures

Name: Back of the Napkin Solving Problems and Selling Ideas with Pictures
Availability: OutOfStock
ISBN: 9781591841999

ISBN-10: 1591841992

ISBN-13: 9781591841999

Edition: 2008

Authors: Dan Roam

List price: $26.95

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Description:

A bold new way to tackle tough business problemseven if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking,…

Book details

List price: $26.95
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 3/13/2008
Binding: Hardcover
Pages: 256
Size: 7.22" wide x 7.36" long x 1.05" tall
Weight: 0.462
Language: English