Free Prize Inside How to Make a Purple Cow

Name: Free Prize Inside How to Make a Purple Cow
Price: 2.73 USD
Availability: InStock
ISBN: 9781591841678

ISBN-10: 1591841674

ISBN-13: 9781591841678

Edition: N/A

Authors: Seth Godin

List price: $24.00

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How to find the soft innovation that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godins 200,000-copy bestseller "Purple Cow" taught the business world, the old ways of marketing simply dont work anymore. The best way to sell anything these days is through word of mouthand the only real way to get word of mouth is to create something remarkable. "Free Prize Inside", the sequel to "Purple Cow", explains how to do just that. Its jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell…

Book details

List price: $24.00
Publisher: Penguin Publishing Group
Publication date: 4/24/2007
Binding: Paperback
Pages: 256
Size: 5.00" wide x 7.00" long x 0.65" tall
Weight: 0.396

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.