Marketing Gurus Lessons from the Best Marketing Books of All Time

Name: Marketing Gurus Lessons from the Best Marketing Books of All Time
Price: 3.59 USD
Availability: InStock
ISBN: 9781591841050

ISBN-10: 1591841054

ISBN-13: 9781591841050

Edition: 2006

Authors: Chris Murray, Soundview Executive Book Summaries Editors, the Editors at Soundview Executive Book Summaries

List price: $24.95

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $3.59

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundviews summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. "The Marketing Gurus" includes two all-new, previously unpublished summaries"The Tipping Point" by Malcolm Gladwell and "Crossing the Chasm" by Geoffrey Moore. Other featured books include: "Positioning" by Jack Trout and Al Ries "Kotler on Marketing" by Philip Kotler "The Popcorn Report" by Faith…

Book details

List price: $24.95
Copyright year: 2006
Publisher: Penguin Publishing Group
Publication date: 7/20/2006
Binding: Hardcover
Pages: 288
Size: 6.30" wide x 9.25" long x 1.00" tall
Weight: 1.100
Language: English

Chris Murrayis the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business books every year.




Differentiate or die




Lateral marketing




The popcorn report




Relationship marketing




Networking with the affluent




Relentless




The one to one future




Up the loyalty ladder




Scoring points




How to drive your competition crazy




Crossing the chasm




Unleashing the killer app




The anatomy of buzz




Purple cow




Don't think pink




The discipline of market leaders




Renovate before you innovate