Redefining Global Strategy Crossing Borders in a World Where Differences Still Matter

Name: Redefining Global Strategy Crossing Borders in a World Where Differences Still Matter
Availability: InStock
ISBN: 9781591398660

ISBN-10: 1591398665

ISBN-13: 9781591398660

Edition: 2007

Authors: Pankaj Ghemawat

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Description:

How should executives take their business across borders successfully? Traditionally, too many companies have tried to decide between a "one strategy fits all" approach and customizing their strategy to every individual local market. But neither of these strategic approaches is sustainable. In formulating their global strategy, executives repeatedly fail to address the reality of a world that has many types of distance - not merely geographic distance, but also deep cultural, administrative, and economic gaps - that apply uniquely to each market. This book presents the tools that executives need to recognize these differences, and construct a comprehensive and sustainable global strategy…

Book details

List price: $35.00
Copyright year: 2007
Publisher: Harvard Business Review Press
Publication date: 8/27/2007
Binding: Hardcover
Pages: 272
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.188
Language: English



Foreword


Acknowledgments


Introduction



Value in a World of Differences



Semiglobalization and Strategy



Differences Across Countries: The Cage Distance Framework



Global Value Creation: The Adding Value Scorecard



Strategies for Global Value Creation



Adaptation: Adjusting to Differences



Aggregation: Overcoming Differences



Arbitrage: Exploiting Differences



Playing the Differences: The AAA Triangle



Toward a Better Future: Getting Started


Notes


Selected Resources


Index


About the Author