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Ten Rules for Strategic Innovators From Idea to Execution

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ISBN-10: 1591397588

ISBN-13: 9781591397588

Edition: 2005

Authors: Vijay Govindarajan, Chris Trimble

List price: $32.00
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A practical framework for launching successful new growth businesses within an established organisation.One of the toughest challenges any manager can face is to execute an all-new business model inside a successful old one.But at the same time, companies that don't explore new avenues for growth will eventually stagnate and die.Ten Rules for Strategic Innovators offers a comprehensive, practical guide to launching such "strategic experiments" successfully-including which parts of the core business to leave behind, which to borrow and which parts of the new business will have to be learned from scratch.
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Book details

List price: $32.00
Copyright year: 2005
Publisher: Harvard Business Review Press
Publication date: 12/1/2005
Binding: Hardcover
Pages: 256
Size: 6.41" wide x 9.41" long x 0.91" tall
Weight: 1.232
Language: English

Vijay Govindarajan received his Ph.D. from Harvard University in 1978. He is the Earl C. Daum 1924 Professor of International Business at the Amos Tuck School of Business Administration at Dartmouth College. Professional credits include Outstanding Teacher of the Year, voted by MBA students during several academic years; and Outstanding Business School Faculty, named by Business Week.

Why strategic innovators need a different approach to execution
Why organizations, like elephants, never forget
Case : Corning microarray technologies
Taming the elephant
Why tensions rise when NewCo borrows from CoreCo
Case : New York Times digital
Turning tension into a productive force
Why learning from experience is an unnatural act
How being bold, competitive, or demanding can inhibit learning
Case : Hasbro interactive
How being reasonable, inspiring, or diligent can inhibit learning
Case : Capston-White
Finding gold with theory-focused planning
The ten rules explained
Case : analog devices