Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

Name: Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
Price: 3.39 USD
Availability: InStock
ISBN: 9781591396192

ISBN-10: 1591396190

ISBN-13: 9781591396192

Edition: 2005

Authors: W. Chan Kim, Renï¿½e A. Mauborgne

List price: $29.95

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Description:

'Blue Ocean Strategy' argues that the only way to beat the competition is to focus on the creation of new and uncontested market space.

Book details

List price: $29.95
Copyright year: 2005
Publisher: Harvard Business Review Press
Publication date: 2/1/2005
Binding: Hardcover
Pages: 256
Size: 6.40" wide x 9.50" long x 0.96" tall
Weight: 1.144
Language: English




Creating blue oceans



Analytical tools and frameworks



Reconstruct market boundaries



Focus on the big picture, not the numbers



Reach beyond existing demand



Get the strategic sequence right



Overcome key organizational hurdles



Build execution into strategy



Conclusion : the sustainability and renewal of blue ocean strategy