Strategy Maps Converting Intangible Assets into Tangible Outcomes

ISBN-10: 1591391342

ISBN-13: 9781591391340

Edition: 2004

Authors: Robert S. Kaplan, David P. Norton, Thomas H. Davenport

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This book is for executives who can't figure out why their strategy isn't working. It offers a blueprint for describing, measuring and aligning intangible assets for superior performance.
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Book details

List price: $45.00
Copyright year: 2004
Publisher: Harvard Business Review Press
Publication date: 2/1/2004
Binding: Hardcover
Pages: 480
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.936
Language: English

Strategy Maps
Value-Creating Processes
Operations Management Processes
Customer Management Processes
Innovation Processes
Regulatory and Social Processes
Intangible Assets
Aligning Intangible Assets to Enterprise Strategy
Human Capital Readiness
Information Capital Readiness
Organization Capital Readiness
Building Strategies and Strategy Maps
Customizing Your Strategy Map to Your Strategy
Planning the Campaign
The Case Files
Private-Sector Organizations
Public-Sector Organizations
Nonprofit Organizations
About the Authors
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