Business Communication

ISBN-10: 159139113X

ISBN-13: 9781591391135

Edition: 2003

Authors: Harvard Business School Press Staff

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Description:

Offering advice on a wide array of communication skills, this text covers every aspect of business communication, from presentations to e-mail.
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Book details

List price: $25.00
Copyright year: 2003
Publisher: Harvard Business Review Press
Publication date: 7/1/2003
Binding: Paperback
Pages: 176
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.594
Language: English

Introduction
Good Writing: It Begins with Principles
Have a Clear Purpose
Be Audience Focused
State Your Key Message Clearly
Stay on Topic
Observe Economy of Words
Use Simple Sentences
Consider Your Delivery Strategy
Summing Up
Start-Up Strategies: Your Launch Point
Questioning Method
Traditional Outline Method
Brainstorm Outline Method
Free Writing Method
Scoping Your Project
Summing Up
The First Draft: Getting It Down
Get It Down First
Build on Strong Paragraphs
Create Transitions
Use Design Elements to Lighten the Reader's Load
Summing Up
Getting It Right: The Editing Craft
Editing for Content
Editing for Style
Tighten and Sharpen Those Sentences
Editing for Accuracy
Summing Up
Everyday Writing: Memos, Letters, and E-mail
Writing Effective Memos
Business Letters That Do the Job
Making the Most of E-mail
Summing Up
Presentations: Timeless Principles
Presentations: The Greek Way
Four Rhetorical Devices
Three Learning Styles
Aim for the Head and the Heart
Summing Up
Backstage: Preparing Your Presentation
Define Your Objective
Understand the Audience
Decide What to Say
Get Organized
Develop Effective Visuals
Rehearse
Summing Up
Show Time: Making an Effective Delivery
Speaking Effectively
Projecting a Positive Image
Keeping the Audience Engaged
Handling Questions
Making Group Presentations
Dealing with Stage Fright
Evaluating Your Presentation
Summing Up
Dialogue: The Ultimate Communication
Understanding the Other Person
Seeing Yourself (or Your Company) from the Other Person's Perspective
Creating Dialogue
Summing Up
Useful Implementation Tools
Writing the Perfect Job Application Cover Letter
Commonsense Rules for Presentation Visuals
Notes
Glossary
For Further Reading
Index
About the Subject Adviser
About the Writer
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