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| Introduction | |
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| Good Writing: It Begins with Principles | |
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| Have a Clear Purpose | |
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| Be Audience Focused | |
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| State Your Key Message Clearly | |
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| Stay on Topic | |
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| Observe Economy of Words | |
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| Use Simple Sentences | |
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| Consider Your Delivery Strategy | |
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| Summing Up | |
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| Start-Up Strategies: Your Launch Point | |
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| Questioning Method | |
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| Traditional Outline Method | |
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| Brainstorm Outline Method | |
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| Free Writing Method | |
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| Scoping Your Project | |
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| Summing Up | |
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| The First Draft: Getting It Down | |
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| Get It Down First | |
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| Build on Strong Paragraphs | |
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| Create Transitions | |
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| Use Design Elements to Lighten the Reader's Load | |
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| Summing Up | |
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| Getting It Right: The Editing Craft | |
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| Editing for Content | |
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| Editing for Style | |
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| Tighten and Sharpen Those Sentences | |
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| Editing for Accuracy | |
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| Summing Up | |
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| Everyday Writing: Memos, Letters, and E-mail | |
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| Writing Effective Memos | |
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| Business Letters That Do the Job | |
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| Making the Most of E-mail | |
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| Summing Up | |
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| Presentations: Timeless Principles | |
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| Presentations: The Greek Way | |
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| Four Rhetorical Devices | |
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| Three Learning Styles | |
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| Aim for the Head and the Heart | |
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| Summing Up | |
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| Backstage: Preparing Your Presentation | |
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| Define Your Objective | |
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| Understand the Audience | |
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| Decide What to Say | |
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| Get Organized | |
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| Develop Effective Visuals | |
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| Rehearse | |
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| Summing Up | |
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| Show Time: Making an Effective Delivery | |
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| Speaking Effectively | |
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| Projecting a Positive Image | |
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| Keeping the Audience Engaged | |
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| Handling Questions | |
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| Making Group Presentations | |
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| Dealing with Stage Fright | |
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| Evaluating Your Presentation | |
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| Summing Up | |
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| Dialogue: The Ultimate Communication | |
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| Understanding the Other Person | |
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| Seeing Yourself (or Your Company) from the Other Person's Perspective | |
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| Creating Dialogue | |
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| Summing Up | |
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| Useful Implementation Tools | |
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| Writing the Perfect Job Application Cover Letter | |
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| Commonsense Rules for Presentation Visuals | |
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| Notes | |
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| Glossary | |
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| For Further Reading | |
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| Index | |
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| About the Subject Adviser | |
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| About the Writer | |