Managing Creativity and Innovation

ISBN-10: 1591391121

ISBN-13: 9781591391128

Edition: 2003

List price: $25.00 Buy it from $3.00
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Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include: Generating new ideas and recognizing opportunities Moving innovation to market Removing mental blocks to creativity Establishing a strategic direction for profitable product development Brainstorming and fostering creative conflict within groups Creating an innovation-friendly culture Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site. Series Adviser: Ralph Katz Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. He has carried out extensive management research on technology-based innovation with emphasis in the management of technical professionals and project teams. Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.
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Book details

List price: $25.00
Copyright year: 2003
Publisher: Harvard Business Review Press
Publication date: 7/1/2003
Binding: Paperback
Pages: 192
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.638
Language: English

Types of Innovation: Several Types on Many Fronts
Incremental and Radical Innovation
Factors That Favor Incremental Innovation
Innovations in Processes
Service Innovations
Summing Up
The S-Curve: A Concept and Its Lessons
The S-Curve Explained
Three Lessons
Where Do You Stand on the S-Curve?
Limits to These Lessons
Summing Up
Idea Generation: Opening the Genie's Bottle
New Knowledge
Tapping the Ideas of Customers
Learning from Lead Users
Empathetic Design
Invention Factories and Skunkworks
Open Market Innovation
The Role of Mental Preparation
How Management Can Encourage Idea Generation
Two Idea-Generating Techniques
Summing Up
Recognizing Opportunities: Don't Let the Good Ones Slip By
A Method for Opportunity Recognition
Rough-Cut Business Evaluation
Summing Up
Moving Innovation to Market: Will It Fly?
The Idea Funnel
Stage-Gate Systems
A Caution on Funnels and Stage-Gate Systems
Financial Issues
Extending Innovation Through Platforms
Summing Up
Creativity and Creative Groups: Two Keys to Innovation
Myths About Creativity
Three Components of Individual Creativity
Characteristics of Creative Groups
Handling Conflict in Groups
Time Pressure and Creativity
Six Steps for Increasing Your Own Creativity
Summing Up
Enhancing Creativity: Enriching the Organization and Workplace
Organizational Enrichment
Enriching the Physical Workplace
Summing Up
What Leaders Must Do: Making a Difference
Develop an Innovation-Friendly Culture
Establish Strategic Direction
Be Involved with Innovation
Be Open but Skeptical
Improve the Idea-to-Commercialization Process
Apply Portfolio Thinking
Put People with the Right Stuff in Charge
Create an Ambidextrous Organization
Summing Up
The Time Value of Money
Useful Implementation Tools
For Further Reading
About the Subject Adviser
About the Writer
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