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Introduction | |
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Types of Negotiation: Many Paths to a Deal | |
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Distributive Negotiation | |
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Integrative Negotiation | |
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Multiple Phases and Multiple Parties | |
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Summing Up | |
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Four Key Concepts: Your Starting Points | |
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Know Your BATNA | |
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Reservation Price | |
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ZOPA | |
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Value Creation Through Trades | |
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Summing Up | |
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Preparation: Nine Steps to a Deal | |
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Consider What a Good Outcome Would Be for You and the Other Side | |
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Identify Potential Value Creation Opportunities | |
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Identify Your BATNA and Reservation Price, and Do the Same for the Other Side | |
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Shore Up Your BATNA | |
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Anticipate the Authority Issue | |
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Learn All You Can About the Other Side's People and Culture, Their Goals, and How They've Framed the Issue | |
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Prepare for Flexibility in the Process--Don't Lock Yourself into a Rigid Sequence | |
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Gather External Standards and Criteria Relevant to Fairness | |
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Alter the Process in Your Favor | |
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Summing Up | |
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Table Tactics: How to Play the Game Well | |
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Getting the Other Side to the Table | |
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Making a Good Start | |
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Tactics for Win-Lose Negotiations | |
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Tactics for Integrative Negotiations | |
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General Tactics: Framing and Continual Evaluation | |
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Summing Up | |
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Frequently Asked Tactical Questions: Answers You Need | |
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FAQs About Price | |
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FAQs About Process | |
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FAQs About People Problems | |
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Barriers to Agreement: How to Recognize and Overcome Them | |
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Die-Hard Bargainers | |
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Lack of Trust | |
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Informational Vacuums and the Negotiator's Dilemma | |
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Structural Impediments | |
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Spoilers | |
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Differences in Gender and Culture | |
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Difficulties in Communication | |
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The Power of Dialogue | |
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Summing Up | |
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Mental Errors: How to Recognize and Avoid Them | |
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Escalation | |
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Partisan Perceptions | |
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Irrational Expectations | |
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Overconfidence | |
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Unchecked Emotions | |
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Summing Up | |
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When Relationships Matter: A Different Notion of Winning | |
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Why Relationships Matter | |
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How Perceptions of Relationship Value Affect Negotiations | |
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Doing It Right | |
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Summing Up | |
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Negotiating for Others: Whose Interests Come First? | |
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Independent Agents | |
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Non-Independent Agents | |
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Agency Issues | |
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Summing Up | |
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Negotiation Skills: Building Organizational Competence | |
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Continuous Improvement | |
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Negotiating as an Organizational Capability | |
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What Makes an Effective Negotiator? | |
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Summing Up | |
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Useful Implementation Tools | |
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Notes | |
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Glossary | |
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For Further Reading | |
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Index | |
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About the Subject Adviser | |
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About the Writer | |