Running for Office The Strategies, Techniques and Messages Modern Political Candidates Need to Win Elections
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Description: This is your first and last stop for everything you need to know about winning the political game in the modern world of expensive, competitive campaigning.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $35.00
Copyright year: 2992
Publisher: M. Evans & Company, Incorporated
Publication date: 5/22/2002
Size: 6.25" wide x 9.25" long x 0.75" tall
|The Decision to Run: Serious questions you need to answer before you take the plunge|
|The First 25 Steps Every Smart Candidate Should Take: Putting together the nuts-and-bolts of a campaign--from scratch|
|The Elements of Campaign Strategy: Just like military operations, political campaigns require the players to think strategically when making every move|
|Crafting Your Campaign's Message: Every campaign conveys a message; here's how to make sure yours is the right one|
|Art of the Attack: How to go after your opponent--without having it blow up in your face|
|How Much Will It Cost? A quick and simple guide to realistically budgeting your campaign|
|Raising the Money: Seven principles of candidate fundraising|
|The Guarantee System: A sure-fire technique for any candidate to raise big bucks--fast|
|Candidate Door-to-Door Canvassing: In local and district races, this may be your key to victory--if it's done right|
|Hiring Consultants: What to look for when picking your professional campaign team|
|The Power of Targeting: Whether you do it to conserve resources, or to pinpoint individual voters with appropriate messages, targeting is the key to effective voter contact|
|Close Encounters: How to Win Debates: Don't go into a debate with your opponent until you understand the unique dynamics of a face-to-face confrontation|
|The Picture Perfect Image: Every candidate needs five really good photos|
|Slogans That Sell: Finding catchy, potent phrases to communicate your campaign's message|
|Controlling the Agenda: What to do when outside advocacy groups and political party committees run their own campaigns while you're trying to run yours|
|Re-Election Tips for Legislators: Winning the next election begins the day after you won the last one|
|Handy Tips for the Campaign Trail: How to stay focused, put your best foot forward and survive the day by day grind|
|Sample Volunteer Card for Candidate and Personal Assistant to Carry|
|Sample Candidate Scheduling Format|
|Campaign Budget/Line-Item Work Sheet|