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Satisfaction Guaranteed The Making of the American Mass Market

ISBN-10: 1588341461

ISBN-13: 9781588341464

Edition: 2004 (Revised)

Authors: Susan Strasser

List price: $19.95
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Book details

List price: $19.95
Copyright year: 2004
Publisher: Smithsonian Institution Press
Publication date: 10/17/2004
Binding: Paperback
Pages: 348
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

Susan Strasser is the author of the award winning "Never Done" & "Satisfaction Guaranteed: The Making of the American Mass Market." Her articles have appeared in "The New York Times," "The Washington Post," & "The Nation." A professor of history at the University of Delaware, she lives near Washington, D.C.

Acknowledgments
Preface
American Pie
The Name on the Label
The Chain of Distribution
New Products, New Habits
Designing Markets
Sales and Promotions
The New Retailing
The Politics of Packaged Products
Epilogue
Notes
Picture Credits
Index