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Coke Machine The Dirty Truth Behind the World's Favorite Soft Drink

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ISBN-10: 1583334351

ISBN-13: 9781583334355

Edition: N/A

Authors: Michael Blanding

List price: $16.00
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Description:

The Coke Machinetakes readers deep inside The Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, a formula that has made it one of the most profitable companies on the planet and "Coca-Cola" the world's second most recognized word after "hello." however, as the company expands its reach, an increasing number of the world's citizens are finding the taste of coke more bitter than sweet. The Coke Machineprobes shocking accusations about the company's global…    
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Book details

List price: $16.00
Publisher: Penguin Publishing Group
Publication date: 9/6/2011
Binding: Paperback
Pages: 384
Size: 5.50" wide x 8.25" long x 1.25" tall
Weight: 0.748
Language: English