Watercooler Effect An Indispensable Guide to Understanding and Harnessing the Power of Rumors

Name: Watercooler Effect An Indispensable Guide to Understanding and Harnessing the Power of Rumors
Price: 9.89 USD
Availability: InStock
ISBN: 9781583333594

ISBN-10: 1583333592

ISBN-13: 9781583333594

Edition: N/A

Authors: Nicholas DiFonzo

List price: $16.00

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Description:

A deeply revealing look at why we spread rumors, why we believe them, and how they affect our behavior.During the aftermath of Hurricane Katrina, rumors were flying about stranded residents shooting rescue workers. In New York City, the Brooklyn Bottling Group's business was devastated by false rumors that its soda contained sterilizers.Psychologist Nicholas DiFonzo has studied hearsay for more than fifteen years, and in this book he shows that the process that gave rise to these troubling rumors is fundamentally the same as a tete-a`-tete around the company watercooler.Why are rumors a ubiquitous aspect of the human experience- whether they're about plots to wipe out the urban poor through…

Book details

List price: $16.00
Publisher: Penguin Publishing Group
Publication date: 9/1/2009
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.550
Language: English