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| Introduction to the Third Edition | |
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| Your Writing Game Plan | |
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| The (Brave New) Writer's World | |
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| The Magazine Market Up Close | |
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| The World of Books | |
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| Charting Your Path: Books or Magazines? | |
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| Getting Started | |
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| From Idea to Market | |
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| The Great Idea | |
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| To Market | |
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| Resources | |
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| Get Off Your Butt and Write | |
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| Choose to Write | |
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| Make Writing a Habit | |
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| Your Writing Plan | |
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| Researching Your Ideas | |
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| Finding the Right Information | |
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| The Internet | |
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| Libraries | |
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| Business and Government Sources | |
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| Tips and Tricks for Effective Research | |
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| TO Market, TO Market | |
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| Before You Write That Query Letter | |
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| Building Your Platform: Your Number One Job | |
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| Do I Need a Literary Agent? | |
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| OK, So How Do I Get One? | |
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| Preparing Yourself for a Wall of Rejection | |
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| Resources | |
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| Selling Your Articles | |
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| Avoiding Rejection | |
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| Finding Magazine Markets for Your Ideas | |
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| Stringing for Newspapers | |
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| Crafting a Query Letter | |
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| Resources | |
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| Sample Queries | |
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| Selling Your Nonfiction Book | |
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| Finding a Publisher | |
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| Make Your Book Competitive | |
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| Crafting a Book Query Letter | |
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| Crafting a Book Proposal | |
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| Resources | |
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| Selling Your Fiction | |
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| Selling Your Short Stories | |
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| Selling Your Novel | |
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| Crafting a Fiction Proposal | |
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| A Note on Promotion | |
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| Resources | |
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| Sample Novel Query Letter | |
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| Sample Novel Cover Letter | |
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| Sample Response to Cover Letter | |
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| Sample Short Synopsis | |
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| Sample Long Synopsis | |
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| Selling Your Script | |
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| Write Your Own Calling Card | |
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| Form and Format | |
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| Finding an Agent | |
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| Market the Script on Your Own: Television | |
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| Market the Script on Your Own: Film | |
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| Making the Pitch | |
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| Understand the Business | |
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| Resources | |
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| Selling TO Corporations | |
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| Finding Your Own Opportunities | |
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| Advertising and PR | |
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| Technical Writing | |
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| Catalog Copy | |
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| Copyediting and Proofreading | |
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| Indexing | |
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| Ghostwriting | |
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| What About Self-Publishing and Print on Demand? | |
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| The Bad Old Days | |
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| Are You a Self-Starter? | |
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| Oh, the Many Hats You'll Wear | |
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| Five Guidelines for Picking a Reputable Self-Publisher | |
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| When Publishers Come Calling...Finally | |
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| Resources | |
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| Building Your Readership | |
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| A Crash Course in Marketing and Publicity | |
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| What Is Marketing? | |
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| What Is Publicity? | |
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| Publicizing Your Book | |
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| Resources | |
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| Websites, Blogs, Podcasts, and Social Networking | |
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| Your Website | |
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| Blogging | |
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| Podcasting | |
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| Social Networking | |
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| Resources | |
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| Fifty Ideas to Get The Word Out about Your Book | |
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| Before Your Book Is Published | |
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| Learning About the Industry and Getting Known | |
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| Using Your Website, Blog, and E-mail | |
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| Hacking Through the Amazon Jungle | |
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| Radio and Podcasting | |
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| When the Book Is Published | |
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| Signings and Appearances | |
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| Book Clubs | |
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| Some Niche Options | |
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| Nice Authors Finish First: Working Well with People | |
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| Your Writing Business | |
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| Contracts, Agents, and The Fine Print | |
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| Your Rights | |
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| Electronic and Digital Rights | |
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| Magazine Contracts | |
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| Book Contracts | |
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| Agents and Attorneys | |
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| Legal Issues | |
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| Resources | |
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| Finances for Writers | |
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| Setting Up Your Business | |
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| Records and Accounts | |
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| Your Income | |
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| Tax Issues for Writers | |
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| Saving for the Future | |
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| Insurance | |
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| Finding A Writing Community | |
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| Organizations for Writers | |
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| Critique Groups | |
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| Is a Writers' Colony Right for You? | |
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| Getting the Most out of Writers' Conferences | |
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| Money for Nothing: Grants, Fellowships, and Contests | |
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| Pricing Guide | |
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| Knowing What to Charge | |
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| Hourly Rate Calculation | |
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| Project Rate Calculation | |
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| Keep Track of Time | |
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| Negotiating for More | |
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| Raising Your Rates | |
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| Sample Fees | |
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| Resources | |
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| Glossary of Publishing Terms | |
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| Index | |