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Age of Persuasion How Marketing Ate Our Culture

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ISBN-10: 1582437246

ISBN-13: 9781582437248

Edition: 2009

Authors: Terry O'Reilly, Mike Tennant

List price: $16.95
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Book details

List price: $16.95
Copyright year: 2009
Publisher: Counterpoint Press
Publication date: 5/1/2011
Binding: Paperback
Pages: 352
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 0.946

I, Me, We
What Hath God Wrought
Clutter
Breaking the Contract
The Rise and Fall and Rise of Branded Entertainment
Persuading Yoots
The Youtube Revolution
Guerrillas in our Midst
The Lesson of Clark Gable's Undershirt
The Language of Persuasion
A Sense of Persuasion
The Human Face of Persuasion
The Long and Short of It
The Wall of Cynicism
Furthermore
Acknowledgments
Notes
Bibliography
Permissions
Index